Attracting readers is the first job of any publication, the second is to put the paper into their hands. We distribute 20,000 FREE copies to over 1000 business locations around Boulder, Longmont, Lafayette and Louisville. The types of businesses we distribute to vary greatly. We can be picked up at: gas/service stations, juice bars, coffee shops, physical therapists, health/medical supply stores, dentists, tanning salons, gyms, sports/clothing stores, veterinarians, auto detail/tire, mail services, gaming stores, chiropractors, acupuncturists, books/novelty stores, yoga studios, grocers, laundromats/cleaners, martial arts dojos, medical offices, hair/nail salons, spas, restaurants and other miscellaneous businesses and stores. Basically, anywhere with a stream of people allows us a viable outlet.
Having a high concentration of distributors is important, but what is more relevant is how we fill those stands. Health Central News goes through a cycle of adding distributors and then weaning out any businesses that are not leaving the paper accessible using our distributor check backs. We also count how many papers are placed at each location and then alter the amount monthly depending on the number of copies needed per place.
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