How can I effectively track my marketing?

I know that an article would augment my ad well but I am not the greatest writer.
Are there any options for me?

What kind of free marketing opportunities do I receive as a writer for Health Central News?

Do I have to buy an ad to write for Health Central News?

Does writing articles create more action on my ads?

Are you going to run ads from my competitors?

How will my ad be produced?

How can I effectively track my marketing?
When asking new customers where they heard of your business, the most common response is the last place they looked up your information. For example, “I found you in the yellow pages.” This does not mean your other advertising is not at work. The main goal of marketing is creating name recognition. The new customer could have recognized your business name, felt comfortable with it or thought it sounded familiar. All the venues in which you advertise may play a role.

To track marketing, hand your clients a list of places where you’ve advertised and let them check the ones that look familiar. This will give you a good idea of the venues that worked to generate name recognition. Multiple runs are needed to create good marketing. Remember to weigh in how many runs your ad had when judging its success.

I know that an article would augment my ad well but I am not the greatest writer.
Are there any options for me?
Health Central News offers a special article writing service for our advertisers who don’t want to write but would like the benefits of an article. Provide us with material and information about a topic, e.g. writings you've done, brochures, pamphlets, research material, magazine articles, books, etc. We will ghost write the article for you, with you still getting your name in the byline. You will get to review the article before it is published. (The $40 paid to writers on reconstructed articles does not apply.)

What kind of free marketing opportunities do I receive as a writer for Health Central News?
Take a look at our section on the back cover thanking Health Central News writers for educating readers on how to live happier and healthier lives. This section was inspired by the dozens of calls we received asking for more information on metabolic typing described in an article called “The Perfect Diet.” We feel the new layout keeps within our philosophy of not advertising in the articles but at the same time provides needed contact information as a service to our readers and writers.

Do I have to buy an ad to write for Health Central News?
We would be happy to preview your article if written on any aspect of health and wellness. Click here for more information on writing for Health Central News.

Does writing articles create more action on my ads?
Talk to any of our steady writers, articles have always augmented ads well. In addition, you will get paid $40 for each article published. We offer our editing services to our advertisers who write. Even if you don’t feel that you are a great writer, get the facts down and we will make it great for you.

Are you going to run ads from my competitors?
We only run ads for two or three (at the most) of each business type. After that, we start a waiting list.

How will my ad be produced?
Due to a special arrangement with a local ad agency, ads for Health Central News are created by marketing experts that can help focus your message, create original photography and produce a great ad for your business. The cost of our ad space includes this ad development service.